Raj Rawal

Cheif Executive Officier ,The Fresh Diet (TFD)

Raj Rawal brings strong strategic, leadership, and execution skills in hospitality, retail, food service, and manufacturing, consisting of corporate and franchise operations with a track record of successfully leading teams in the Americas, Europe, and Asia in positions at Burger King Corporation (BKC), Avis/Budget Car Rental, and General Electric (GE) Information Services.  He has consistently delivered on significant business objectives.  He also has a demonstrated commitment to giving back to the community.

Most recently, Raj was the CEO and CIO of The Fresh Diet (TFD) where he led financial, operational, and legal transformation of America’s number one meal delivery company offering diet and lifestyle meal plans.  As a result, positioned company for growth with available capacity, operational excellence, and unparalleled execution capabilities.  TFD was acquired by IVFH within 13 months of taking on CEO role.

Previously as SVP and CIO at Burger King for six years, Raj delivered business value, built strong partnerships, and significantly grew internal talent and bench strength.  He successfully led the organization through the development of and delivery on a strategic technology roadmap.  As a result, there was a 3% EBITDA improvement from POS analytics and $12 million topline impact by allowing pricing tier per restaurant.  Additionally, three hours of labor reduction per day per restaurant was achieved by enforcing hourly crew work schedules, and 20% reduction in support staff as well as consistent corporate practices by implementing automated global financial processes and tools.

Raj started his career at GE on their Edison Engineering Program and was promoted through a series of key positions over his 18 years with GE.  He was then recruited within GE to assignments in engineering, manufacturing and information technology.  He also worked in Europe for a six-month period in support of integrating acquired businesses in Hungary and the UK.  Raj was then promoted to the CIO position of GE Information Services, the premier provider of EDI (Electronic Document Interchange) services, regarded as the early ecommerce technology.

With increasing dot com investments and opportunities, Raj left GE in 1997 to be SVP and Partner at a successful consulting company, Operon Partners, providing ecommerce consulting, interim IT leadership roles, and advisory services to companies for possible acquisition.  He then founded his own company, Axya Corporation, in 2001 to provide interim CIO services to Fortune 1000 organizations experiencing significant change and challenges.   It was here that he led the very large and successful integration of the Budget car rental business into the Avis systems and processes as their SVP and CIO. Therefore, today, Avis and Budget brands both operate on an integrated, cost effective platform.

Raj graduated with a Masters of Science in Operations Research from Case Western Reserve University.  He also graduated from the University of Connecticut with a Bachelor of Science in Engineering with a concentration in Computer Science.  Raj has been a Board member of The Education Fund for eight years and is an active supporter of public education and youth.